How to fleece your customer: lessons from Norwich airport

Please indulge me.

I have just been fleeced at the airport. A minor fleecing, to be sure, but infuriating because it smacks of extorsion.

First, £5 (about 7.5$ CAN) just to be dropped off by a taxi.

Second, unannounced until I had my boarding card, a £10 airport fee. This is the most dishonest, since it is really an addition to the ticket price. Given that I was captive, they could have shaken me down for £100, and I would still have had to pay.

This type of fee should be levied when there is still the possibility to choose (ie when planning one’s travel and buying tickets), not as an afterthought shakedown.

Who knows: if the true price were known in advance, maybe alternative modes of transport would begin to look attractive.

Bring on a real carbon tax….

OK. I now have that off my chest…

Published by Richard Shearmur

I am a professor at McGill's School of Urban Planning. I perform research on innovation, on how we locate work activities (in a world where people often work from many places), and on urban and regional economic geography. I used to work in real-estate, and teach a course on this. I am an urban planner, member of the Ordre des Urbanistes du Québec and of the Canadian institute of Planners.

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